Plastic cutting board in recent years has led to the rise of plastic products can be described as fierce market. Among these products can be differentiated from other outstanding product for a good party products. This helps in the minds of consumers the impression left on the product on the market in order to gain more to do less. According to our observations can be found. No matter what industry. Product differentiation can successfully do business is more successful. Plastic cutting board industry are currently dominate the market is not large enterprises and brands. And nothing wrong with some second-tier cities SMEs. This is because the plastic cutting board belongs to the family FMCG. Compared to large enterprises, people are more willing to believe that produced the SMEs. And the price is cheaper cheaper. The characteristics of SMEs that want to develop a core technology in a short time to gain market position is basically an impossible task. The product homogeneity plagued this industry is the first big problem. And monopolize the market almost every businessman's dream. The trick is to monopolize the market to make their products unique. The difference is not only reflected in the above products, value-added products also can make the difference in the inch. Such as after-sales service, brand integrity, etc. can all be used as an important indicator of product differentiation. When it comes to brand integrity would have to mention the quality of products, and the rough quality of the plastic cutting board performance easily able to cut waste, then mix in the food through the mouth into the human body, the human liver and kidney caused great damage. Some change color with the use of plastic cutting boards, plastic waste in general is used as a raw material, a lot of harmful substances, so the color and smell of the plastic cutting board will determine the quality of the plastic cutting boards. Now lives nowhere seen plastic products. The pace of development of the entire plastic products faster and faster, the role of the plastics industry in the industrial chain has become increasingly important to expand the plastic material to promote the product differentiation and technological innovation radically.